me truly is a research and curatorial project that brings together various artistic practices and looks into how they explore the contemporary state of constant
affective disturbance and affective production through the Internet.
some time, authors such as Hito Steyerl have described this state as
an “empire of senses” (2007), or
van der Velden has posed that technology has turned us into our own
drugs; “we are ourselves drugs, we are addicted to each other, we
are possessed by us” (2014). Or Brian Massumi claimed
that “affect is itself a real condition, an intrinsic variable of
the late-capitalist system, as infrastructural as a factory”
(1995). Feelings, affects and passions are actually everywhere and
not only as a personal condition but as an infrastructure that has
its own politics, poetics and forms of self reproduction. The
as a territory we inevitably inhabit, feeds this infrastructure.
Social networks maintain our desires of being connected, of waiting
endlessly and of loving avatars of countless promises.
The metaphors or ways of thinking about
medium are more often related to a romantic love where “love's joy
is not to be found in fulfilment,
but in recognition” (Brian Kuan Wood, 2014).
seems to be experimented through notions of quantity, as if it could
be calculated. At the same time, a
amount of our shared information is actually producing economic value
to design consumer's profiles, publicity targets or new forms of user
different artworks of
online and offline (at Matadero Madrid from 27th of November 2015
till 10th of January 2016), present
social networks as increasingly shiny, sensual and provocative.
as the appropriationism, the essay, the irony, the re-enactment, the
performance or the parody, artists criticize the affective detours
generated through the internet. As part of their practice, they use
specific internet phenomena such as virtual profiles, viral videos or
images, web cam aesthetics
or music videos.
project was developed by Helena Grande as part of her residency at El
Ranchito Japan/Korea 2015, in Matadero Madrid.